电影《rio》英文简介

电影《rio》英文简介

如果是大写的rio，一般是指里约热内卢。巴西的一个大城市

After fifteen years of military dictatorship but facing considerable international pressure, the public of Chile is asked by the government to vote in the national plebiscite of 1988 on whether General Augusto Pinochet should stay in power for another eight years or whether there should be an open democratic presidential election the next year. René Saavedra, a successful advertisement creator, is approached by the "No" side committee to consult on their proposed advertising. Behind the back of his politically conservative boss, Saavedra agrees to come and finds that the advertising in question is a dourly unappealing litany of the regime's abuses created by an organization that has no confidence in its efforts. Enticed with this marketing challenge and his own loathing of Pinochet's tyranny, he proposes with the advertising subcommittee to take a lightheartedly upbeat promotional approach stressing abstract concepts like "happiness" to challenge concerns that voting in a referendum under a notoriously brutal military junta would be politically meaningless and dangerous. Although Saavedra, his son and his comrades are eventually targeted for intimidation by the authorities while the unorthodox marketing theme is dismissed by some No members as a facile dismissal of the regime's horrific abuses, the proposal is approved for the campaign. Eventually, Saavedra's boss, Lucho, finds out about his employee's activities, but when Saavedra refuses an offer to become a partner if he withdraws, Lucho goes to head the "Yes" campaign as a matter of survival. The campaign took place in 27 nights of television advertisements, in which each side had 15 minutes per night to present its point of view. Over that month, the "No" campaign, created by the majority of Chile's artistic community, proves effective with a series of entertaining and insightful presentations that have an irresistible cross-demographic appeal. By contrast, the "Yes" campaign's advertising, having only dry positive economic data in its favor and few creative personnel on call, is derided even by government officials as repellently crass and heavy-handed. Although the government tries to interfere with the "No" side with further intimidation and blatant censorship, Saavedra and his team use those tactics to their favor in their marketing and public sympathy shifts to them. As the campaign heats up in the concluding days with the "No" following up with international Hollywood celebrity spots and wildly popular street concert rallies, even police attacks cannot discourage the "No" campaign while the "Yes" side is reduced to desperately parodying the "No" ads. On the day of the referendum, it momentarily appears that the "Yes" vote has the lead, but the final result turns out to be firmly on the "No" side. The final proof only comes when the troops surrounding the No headquarters strangely withdraw as the news of the Chilean senior military command forcing Pinochet to concede comes through. After the success, Saavedra, undecided as to what to think about it, and his boss resume their normal advertising business with a new Chile being born.