用自己的话说说对皇家壳牌的理解英语作文

用自己的话说说对皇家壳牌的理解英语作文

荷兰皇家／壳牌集团公司，简称壳牌公司，其组建始于1907年壳牌运输和贸易有限公司与荷兰皇家石油公司股权的合并。此后，该集团逐渐成为世界主要的国际石油公司，业务遍及大约130个国家，合作伙伴非常广泛。它是国际上主要的石油、天然气和石油化工的生产商，在30多个国家的50多个炼油厂中拥有权益，而且是石油化工、公路运输燃料(约5万个加油站遍布全球)、润滑油、航空燃料及液化石油气的主要销售商。同时它还是液化天然气行业的先驱，并在全球各地大型项目的融资、管理和经营方面拥有丰富的经验。“壳”在汉语中是多音字(Ke和Qiao)，多数情况下，它读“Ke”，如“贝壳”，而英文“Shell”的汉语直译即为“贝壳”。因此，当百年前壳牌进入中国时，人们便称其为“壳(Ke)牌公司”。然而，当这一称谓的拗口与字面意思的费解影响到公司在华业务的开展时，一位在壳牌工作的“中国通”，开始称呼公司“壳(Qiao)牌”。“Qiao”与英文“Shell”谐音，又巧妙地运用了汉语普通话中“儿化音”的上口与诙谐，可谓一举两得。据说，改名之后，壳牌在华业务开始突飞猛进。一“音”之差，尽显了壳牌中国化的智慧与机敏。
Holland Royal / Shell group, referred to as the Shell Companies, which began in 1907 with the merger of Shell's transport and Trade Co., Ltd. and Holland Royal oil company. Since then, the group has gradually become the world's leading International Oil Co, with operations in about 130 countries, a very wide range of partners. It is the major oil, natural gas and petrochemical producers, in more than 30 countries more than 50 refineries have the rights and interests, and is the main distributor of petroleum chemical industry, road transport fuel (about 5 million refueling stations all over the world), lubricating oil, aviation fuel and liquefied petroleum gas. At the same time it is a pioneer in the LNG industry, and has a wealth of experience in financing, management and operations of large projects around the world. "Shell" in Chinese is a polyphone (Ke and Qiao, in most cases, it read "Ke", such as "shell", and Chinese translation of English "shell" is "shell". Therefore, when Shell entered China a hundred years ago, people called it "shell (Ke)" brand companies ". However, when the title of a mouthful and the literal meaning of convoluted effect to company's business in China to carry out, a in shell "China expert", began to call company "shell (Qiao brand". "Qiao" and English "shell" homophonic, and skillfully use Mandarin "Erhua" catchy and humor, can be said to kill two birds with one stone. It is said that after the name change, Shell's business in China began to advance by leaps and bounds. A "sound" of the difference, the Shell China shows the wisdom and ingenuity.