而往往很多创意之所以被称为创意正式因为它们打破常规又不背离生活，它们其实极其贴合生活，就比如广告界

而往往很多创意之所以被称为创意正式因为它们打破常规又不背离生活，它们其实极其贴合生活，就比如广告界

And often a lot of ideas are called formal because they break the routine and not to deviate from the life, they are actually very nicely, like advertising, advertising copy is the place where the most can reflect ideas, good ideas to attract consumers, each of us is that consumers, an AD can cause we resonate with, so it must be close to us, the equivalent of press close to life, it can make us feel we need